Remember the good’ole days say like 5 years ago when you would change out your closet twice a year. For us folks in the south it would typically be at the first of October and end of April. To this day each member of my family has their own extra large Tupperware bin that we store cloths in when their aren’t ins season. Out come the sweaters and thermals, in go the T-shirts and shorts. Like I said, this stopped a few years back when (just like this week) high temps started dropping into the upper 30’s by mid-week only to bounce back into the 70’s by Saturday. Who knows what if we’ll be burning up in our wool sweaters tomorrow or freezing to death in our cutoffs.
Facing the same dilemma, it appears that many apparel companies are turning to climatologist’s to help predict coming trends. Liz Claiborne for example recently hired one such climatologist from Columbia University. Target has even gone as far as hiring a team of climate specialists to give up to date advice on what style of clothing consumers will be wearing through out the year. Some companies such as Weatherproof have gone as far as getting warm weather insurance in the amount of $10mil. Weatherproof’s president Fredric Stollmack says “I have been in this industry for 40 years, and during that time, we always knew it got cold in December and stayed that way through January and February — and that was that,” he said. “Now, it’s a crap shoot”
Ultimately with the line between winter and summer getting more and more blurred with each passing year, it’s the challenge of those in the apparel industry to create seansonless clothing